Market Research Comprehensive Course

Learn market research to understand your customers, spot market gaps, and grow your business. This online course covers everything from basic concepts to data analysis and ethical communication. Enroll now, no experience needed!

• Market Research 2:12:28

  • 1: Module 1 Introduction to Market Research 08:00
  • 2: Module 2 The Market Research Process 10:41
  • 3: Module 3 Market Research Design 11:26
  • 4: Module 4 Defining the Problem & Developing Research Approach 14:56
  • 5: Module 5 Qualitative Market Research 22:22
  • 6: Module 6 Quantitative Market Research 20:28
  • 7: Module 7 Questionnaire Design 14:11
  • 8: Module 8 Data Analysis 10:34
  • 9: Module 9 Communicating Research Results 13:27
  • 10: Module 10 Research Ethics 06:23

Unlock key insights with our comprehensive guide to market research – propel your business towards unprecedented growth

Our immersive online course on Market Research provides a comprehensive exploration into the intricate art and science of understanding consumer behaviour, trends, and market dynamics. Do you want to grow your business and take it to new heights? Achieving sustainable growth requires a deep understanding of your target audience and a keen awareness of industry trends. This marketing course equips you with the knowledge and skills required to understand your target customers and their needs. We start with a brief history and definition of ‘market research’ before we lay out the six steps of the market research process. This course examines the classifications of market research and explains how to identify research problems to set up the market research process. We show you how to develop and design a market research approach. We also trace the relationship between market problems and research design by distinguishing between exploratory, descriptive and causal research. The course goes over data analysis techniques and discusses how to deliver effective presentations of research findings to facilitate analysis and discussion. We cover qualitative and quantitative market research methods and provide examples to help you with questionnaire design with examples of open- and closed-end questions. We demonstrate data analysis techniques to help you leverage your research findings to make better business decisions. Finally, the course explains how to communicate research results while adhering to market research ethics. This course has no prerequisites and suits anyone interested in business and marketing. It is particularly useful for small business owners, entrepreneurs and marketers and helps you to create focused marketing campaigns that connect with your audience to boost customer engagement, brand loyalty and business success. Sign up to learn how to conduct market research that lets you understand consumer behaviour, spot gaps in the market and grow your business. Whether you’re a budding marketer, a business owner, or a student of the commerce field, this course offers a comprehensive and practical guide to mastering market research. Enroll now to gain the knowledge and skills that can help shape business strategies, influence product development, and drive business success.

• Marketers
• Current and aspiring product managers
• Business executives
• Consultants
• Entrepreneurs

No requirements.

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